We’ve all heard the metaphor, ‘the squeaky wheel gets the grease’. Make enough racket and you’ll get noticed, and hopefully whatever it is that you need will be fulfilled. While I think this works for some things, I do not think it works for authors. Why? Well, because all that squeaking annoys the heck out of everyone.
Here are the top five mistakes:
Author’s Website Full of Ads. An author’s website should be neat and easy to navigate. I’ve popped into author’s websites and literally been in fear that I would get a virus. Or worse, my security software warns me against opening the page. I want to read about you and your book, not see a gazillion ads blinking at me.
- The Blitzkrieg(er). Their marketing strategy is to relentlessly promote their book on every platform imaginable. I’d be okay with this for a short span of time, but no, it goes on and on for weeks, months, even years. Enough. I know how difficult it is to get your name, your book, and what you’re about out there. But bludgeoning people over the head with it will not help.
- The Reviewer Mill. All authors review other books. Personally, I love nothing more than to escape into a good book, and then tell everyone about how much I liked it, and why. Your readers are the same, and they value information about other authors. Put this on a separate page, not the main page of your website, so that readers can choose to see, or not see, your reviews.
- The Spammer. Mailing lists are huge marketing tools. Having a list of individuals who might be interested in your new release is an effective way to get the word out. Be careful how you obtain email addresses. Did they subscribe to your blog? Did they request information sent to them? If not, leave them alone. I get, at least, six unsolicited emails a week from authors trying to sell me their book. No idea how they got my email information and I delete them immediately.
- I’m too Good to Follow You Back. This one cracks me up. All that work to get noticed. All the squawking and tweeting and posting and then you don’t follow the person back. Seriously? I’m constantly having other authors not follow me back. Even authors who I retweet and promote their work. How rude. I know why they do it. They want to be followed by more people than they follow. Stop shooting yourself in the foot and follow them back. Heck, why not interact with them on something other than your book.